Work
Lifecycle systems that move people.
CRM, martech, and ecommerce strategy designed to make every customer touchpoint count.
Explore expertiseExecutive digital marketing portfolio
Rachel Strevey Alvarado
Digital Marketing Director: Lifecycle Strategist | CRM MARTECH eCommerce Consulting | Entrepreneur | Speaker, Author
I’m passionate about partnering with clients who are building digital ecosystems grounded in data-driven strategy—transforming customer experiences and driving meaningful, measurable business outcomes.
Speaking & leadership
A point of view worth sharing.
Writing
Ideas for the work ahead.
Thoughtful perspectives on customer experience, growth, and the systems behind enduring brands.
01 / Credentials & expertise
Built for complex, cross-functional work
Credentials include:
- 01Executive Master of Business Administration (EMBA)
- 02AI certifications
- 036x judge for the International ECHO Awards hosted by the American National Advertising Association. (ANA)
- 04DMA Certified Marketing Professional (DCMP) from the ANA
- 05Advanced Spanish Certificate (Fluent)
Systems & platforms
Tools: Exact Target, Hubspot, Wrike, Slack, Jira, Monday, Salesforce, Marketo, SEMRush, Totango, Strikedeck, various CRM, CMS, ecommerce platforms
Collaboration
I’ve had the pleasure of collaborating with valued teams across organizations. Including leading strategies, cross-functional teams, sales, product engineering, analytics, project managers, subject matter experts (SMEs), creative, and internal marketing, to retain and grow enterprise programs
02 / Perspective
Strategy with a global point of view.
A relationship-led approach to enterprise growth, grounded in data, empathy, and the systems that connect every customer touchpoint.
03 / Global perspective
Globally Focused.
Globally Focused. A global approach includes deep experience with cross-cultural teams. Applying attention to close cultural gaps for company culture and customer segments. I have an Advanced Level Spanish Certificate from the Instituto Cervantes. I'm constantly engaging with international markets, and I love this!
A Travel Enthusiast: 30 years of international travel experience. Countries visited include Spain, Hungary, Austria, Germany, Brazil, Argentina, Haiti, Trinidad and Tobago, Costa Rica, Italy, Dominican Republic, Uruguay, Jamaica, and multiple cities in Canada and Mexico.
04 / In their words
Trusted to make it right.
“Rachel would be a valuable member of any team looking to improve their digital strategy.”
— Ryan, Strategic Analytics Director
05 / Gallery
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06 / Ventures
Entrepreneurship
Entrepreneur: ChelFoto Digital Media: Professional iStock/Getty Images Editorial Stock Photographer, Event Photography
Click here to view Chelfoto.comChelFoto DM: Digital marketing services, digital marketing clarity consulting
Click here to view ChelfotoDM.comChicago Ladies Loop Social Manager: Curated, Chicago-based social community for local events, favorite places to visit, eat, and other fun happenings for women to visit with friends.
Click here to view ChicagoLadiesLoop.com07 / Start a conversation